Shenise Wigfall | Integrated Marketing Executive
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Shenise Wigfall

Integrated Marketing Executive

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Architecting Culture-Defining
Brand Ecosystems

Shenise is an award-winning Integrated Marketing Executive bridging the gap between product ecosystems and consumer culture. From Google to Government, she has orchestrated launch strategies for global icons like Marvel’s Spider-Man and Pokémon GO.

$2.5B+ Agency Rev
500M+ Downloads
100K+ Event Guests

Campaign Snapshots

Integrated performance, media and branding.

Trajectory

Google

Intl. Growth Agency + Client Partnerships

Google

Managing $2.5B+ in relationship revenue. Specialist in ecosystem growth through AI adoption.

Google

Intl. Growth Agency + Client Partnerships

Oversaw $100M P&L for Emerging Media. Incubation lead for partners across OTT and Social.

tinuiti

Tinuiti

Managing Director

Oversaw $100M P&L for Emerging Media. Incubation lead for partners across OTT and Social.

MediaCom / WPP

Biddable Practice Lead

MediaCom / WPP

Practice Lead for 7 Global Brands. Orchestrated record-breaking Sony and Pokemon launches.

MediaCom / WPP

Biddable Practice Lead

Public affairs lead for City and District Mayor's Offices. Crisis management and talent coordinator.

Office of the Mayor

Office of the Mayor

Public Affairs Lead

Public affairs lead for City and District Mayor's Offices. Crisis management and talent coordinator.

In The News

Washington Post: Howard's Homecoming

A Brand and a Business: Orchestrating the Homecoming Chairmanship.

Fast Company: Spider-Man Strategy

Decoding the theatrical-scale launch of Marvel's Spider-Man on PS4.

Professional Bio

A seasoned strategist with a flair for the extraordinary, Shenise began her career as a trailblazer, launching a PR firm at just 17. Her ability to thrive in ambiguity quickly propelled her into the world of politics, where she served on communications teams for former mayors of Sacramento and Washington, D.C.

This journey culminated in leading the organization of the Inaugural Parade for President Barack Obama. Now at Google, she partners with the world's leading agencies to fuel their global growth.

Shenise Wigfall
shenisewigfall@gmail.com

Based in New York City • Global Marketing Strategy

Strategic Anchor (The "Why")

Target Audience

Core Message / Big Idea

Global Performance Scorecard (The "3 Rs")

Investment vs. Return:
Growth Metrics:
Market Penetration:
Efficiency:

Integrated Channel Mix

  • Paid:
  • Earned:
  • Owned:

Localization & Ops

  • Market Adaptations
  • Status

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