Inauguration Parade of the 44th President of the United States, Barack H. Obama

Work
Written By Shenise Wigfall

Inauguration Parade

Category: Public Ops

Organizing District-level logistics for the organization of the Inaugural Parade.

Strategic Anchor

  • Objective: Execute safe, flawless logistics for historic inauguration.
  • Target Audience: Global Citizens.
  • Big Idea: "History in Motion" — Ensuring flawless execution for a globally televised historic event.

Performance

  • Investment Return: Zero incidents.
  • Growth Metrics: Largest crowd in DC history.
  • Market Penetration: Global broadcast.
  • Efficiency: Inter-agency coordination.

Channel Mix

  • Paid: N/A.
  • Earned: Global News.
  • Owned: Government channels.

Operational Excellence

Washington DC.

The Big Win

Coordinated inter-agency logistics across 15+ federal and local bodies to ensure safety and flow for the largest inauguration in history.

Shenise Wigfall