MLB The Show 17/18

Work
Written By Shenise Wigfall

MLB The Show 17/18

Category: Sports

Dual strategy leveraging nostalgia and modern hype to grow sports gaming.

Strategic Anchor

  • Objective: Broaden appeal beyond hardcore baseball sim fans.
  • Target Audience: Sports Gamers & General Sports Fans.
  • Big Idea: "The Show is Real" — Contrast of Griffey Jr. nostalgia vs Aaron Judge hype.

Performance

  • Investment Return: High retention sports franchise.
  • Growth Metrics: +15% Pre-order growth YoY.
  • Market Penetration: US/Canada dominance.
  • Efficiency: Influencer strategy with real MLB players.

Channel Mix

  • Paid: ESPN integration, Social Media.
  • Earned: Aaron Judge cover athlete buzz.
  • Owned: PlayStation Store features.

Operational Excellence

NA/Asia focus.

The Big Win

Cover Athlete Reveal strategy leveraging Aaron Judge's rookie season hype to drive pre-orders.

Shenise Wigfall