Google x COOP

Category: DEI Strategy

Direct pipelines for first-gen digital graduates into global agencies.

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Strategic Anchor

• Objective: Create a sustainable diverse talent pipeline for agency partners.
• Target Audience: First-gen college grads & Agency Recruiters.
• Big Idea: "Digital for All" — Democratizing access to the digital economy for underrepresented talent.

Performance

• Investment Return: 200+ placements in first cohort.
• Growth Metrics: Scaled to 5 major holding companies.
• Market Penetration: NYC/SF/Chicago.
• Efficiency: Lower recruiting costs for partners.

Channel Mix

• Paid: N/A.
• Earned: Industry DEI press.
• Owned: Google Career Certificates.

Operational Excellence

US Metro areas.

The Big Win

Established a permanent fellowship program adopted by 5 major holding companies as their primary junior talent source.