YouTube Summit

Category: Thought Leadership

Defining the future of social video for global industry holding companies.

---

Strategic Anchor

• Objective: Position YouTube as the leader in social video strategy.
• Target Audience: Social Media Directors at Global Brands.
• Big Idea: "The New Prime Time" — Positioning YouTube as the essential video platform for the modern age.

Performance

• Investment Return: $50M shift in committed spend.
• Growth Metrics: 100+ C-Level attendees.
• Market Penetration: Global top tier agencies.
• Efficiency: 98% CSAT Score.

Channel Mix

• Paid: N/A.
• Earned: Attendee social sharing.
• Owned: YouTube B2B events.

Operational Excellence

Global summit.

The Big Win

Secured upfront commitments from 80% of attending agencies, shifting $50M in TV spend to digital.